Projects where culture became visible
Case studies
Some projects where culture became visible.
Brand identity for those who select the best
EVP, Talent Personas and employer branding video for Randstad's top management division. Work that starts from the inside — from the team's culture — to build a credible value proposition for the market.
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The new headquarters as a lever for cultural change
AMC Italia needed to relocate. The question was not where to put the desks, but how to use the move to genuinely change the way people work. 12 months of co-design with employees: four values that emerged bottom-up, not imposed from the top.
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From rice to green building: finding people who believe in your why
Ricehouse transforms rice processing waste into sustainable building materials. How do you attract talent when you work with rice straw? Employer branding that tells the why before the what.
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Identity discovered, not invented
Brand identity and content strategy for an international SME in loyalty and retail marketing. A process that surfaced the cultural identity already present — without inventing a new one.
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