What does your EVP really communicate?
Paste the text from your career page and a job post. In a few seconds you'll get an outside reading - the perspective of a candidate who doesn't know you yet.
A sample analysis
How your identity is perceived
The career page communicates international openness and belonging to something bigger. The job post describes a concrete role, with precise hours and operational tasks. A candidate reading both receives two different signals - and it's worth asking whether the profile attracted by the first recognises themselves in the second.
Questions worth asking
Does someone who responds to messaging about adventure and global connections seek the same satisfaction from a role that starts with stock preparation at five in the morning? When you mention "lasting relationships", do you mean the commercial depth typical of the industry or the expectation of a more relational environment?
A thought that could spark a conversation
Perhaps the company really is transforming a traditional sector - and the challenge is communicating that evolution without losing the concreteness of the actual work.
This is a surface-level reading. What Lumen does is deeper - it starts from people, not texts.
Analysis generated from real texts. The company name is not disclosed.
Open the page you want to analyse
Select all (Cmd+A) and copy (Cmd+C)
Paste below and click Analyse
If you enter your email you'll also receive the analysis there, to keep or share. No other communication.
How this analysis works
This tool reads your texts the way an external candidate would - someone who doesn't know your story and builds their perception only from what they find online.
The analysis works on three dimensions: how recognisable your identity is, how consistent the tone is between career page and job post, and which motivational profile is implicitly attracted by the communication.
It's not an evaluation. It's a first reading - the starting point for a deeper conversation.