Randstad Italia
Visible culture, aligned candidates
Industry
HR Search & Selection
Size
Multinational - 40 countries
Duration
3-4 months
Stakeholders
HR Manager, Marketing & Communications
The challenge
Randstad Italia, part of a Dutch multinational leader in job search, was looking for a way to authentically tell the story of the company's internal life. Mara (internal communication), Paola (HR) and Fulvia (marketing) wanted to translate the company culture into credible content through employees' voices.
Main problems:
- How to tell the Randstad reality authentically
- What to say and how to say it without HR rhetoric
- How to involve the internal community in the storytelling
How we worked
Values identification (workshop)
Facilitated workshops to bring out the real values on which Randstad Italia is based. Not aspirational values, but those actually lived and transmitted daily.
Employer perception mapping workshop, 2024
Community involvement
We directly asked the Randstad community to share their experience with the company. Bottom-up approach to capture authenticity.
Interviews and storytelling
Conducting interviews with employees who live the company's challenges daily. We wanted them to tell the Randstad story, not marketing.
Employer branding video
Video creation based on the emerged values and collected interviews. Editing that extracts and conveys the true essence of Randstad through real faces and stories.
Results
Authentic employer branding video with employees' voices
Company values made explicit and recognizable
Community actively involved in storytelling
Credible messages because based on real experiences
Material usable for attraction and internal communication
