Lely
Concrete tools for managing people
Industry
Agriculture / Agritech
Size
Agricultural entrepreneurs
Duration
1 day + 2 weeks
Stakeholders
Marketing, HR
The challenge
Lely works with agricultural entrepreneurs who manage people without structured managerial training. They needed simple, concrete, and immediately applicable tools to evaluate collaborators on observable behaviors, not vague judgments.
Main problems:
- Low managerial maturity of clients
- Lack of shared language for people management
- Need for autonomous and practical tools
How we worked
Intensive workshop (1 day)
Workshop focused on observable behaviors instead of subjective evaluations. Co-construction of framework with agricultural managers to ensure real applicability.
Evaluation meter (2 weeks)
Creation of the "Behavior Evaluation Meter": simple tool with "Needs training", "On track", "Exemplary" scale. Each level based on concrete and observable behaviors, not impressions.
Handover for autonomy
Method transfer to managers. Coaching until they are autonomous in applying the tool without external support.
Results
Evaluation Meter tool usable autonomously
Shared language for people management
Individual action plan for each collaborator
Managers more confident in evaluations
Shift from vague judgments to constructive and improvable feedback
